WELCOME TO TACTIC CONNECT
We believe that sport has the power to inspire, unite and transform lives
Founded by sports lawyer and entrepreneur Genevieve Gordon-Thomson, Tactic Connect has grown into a global sports agency with one goal: to help athletes, teams, organisations and governing bodies achieve sustainable success on and off the field.
We understand that behind every success story lies strategy, guidance and support. Our team combines deep industry expertise with a human approach — empowering our clients to thrive, navigate challenges with confidence, and take bold steps towards the future.
OUR SERVICES
The Four Key Pillars of working with Tactic Connect
TACTICSTRATEGY
We help you see the bigger picture and plan for sustainable growth. From strategic planning and partnership acquisition to marketing, operations, and crisis management, our focus is on building strong, scalable frameworks that keep you competitive. We cut through the noise, streamline your systems and give you clear, actionable strategies to take your ambitions further.
TACTICCOUNSEL
Your success deserves rock-solid protection. We provide clear, pragmatic legal support across contracts, compliance, brand protection, dispute resolution, employment, and image rights. Whether you’re securing your first deal, safeguarding your reputation, or managing complex agreements, we ensure your rights are protected and your foundations are secure.
TACTICDESIGN
Your brand should inspire, connect, and perform. We create bold, professional design that works across every touchpoint, from visual identity and digital experiences to merchandise, events, and marketing collateral. Whether you’re launching, refreshing, or scaling, we bring your story to life with creativity, clarity, and impact.
TACTICEDUCATE
Knowledge drives progress. We deliver tailored education at every level, from short courses and masterclasses to postgraduate programmes and bespoke training packages. Designed for real world application, our learning solutions give individuals and organisations the skills, confidence and structure to grow, adapt and lead in sport.
WHY WORK WITH US
We exist to provide clarity to complex challenges turning ambition into structured, actionable plans
In an industry that often moves quickly, we provide the thinking, insight and execution needed to move with purpose. Our work is guided by a simple belief: success in sport is never accidental. It is the result of informed strategy, considered advice, compelling communication and continuous learning. That belief underpins everything we do.
TESTIMONIALS
What Our Clients Say
"Working alongside Genevieve Gordon and Tactic has been invaluable. Her expertise and insights into sports law and athlete welfare have helped shape GameChanger360’s approach to education and reform in sport. The strategic guidance she has offered both formally and informally continues to influence how we support athletes in navigating the complexities of life on and off the pitch."
Moses Swaibu - GameChanger 360
"The British Association for Sport and Law (BASL) has received support from Tactic Connect for a number of years. That support has been crucial to the ongoing success of BASL, and Tactic Connect has excelled in its delivery of (among other things) BASL's flagship annual conference and its refreshed website. The team are very responsive and easy to work with."
Richard Bush - BASL
"The Netball Players Association has worked with Gen since its formation. From the very beginning Gen and her colleagues at Tactic Connect have provided so much support and advice, not just in respect of legal, commercial and design matters, but also as real champions of what we are trying to achieve for our members"
Liz Bloor - Director of the NPA
“Genevieve did an outstanding job for the World Baseball Classic qualifier in Germany, In addition, she has also assisted in developing sponsorship proposals for game development programs in Europe, specifically pitching the MLB academies.”
P J Archey - Major League Baseball
“Tactic Connect always go above and beyond. I have received advice and had so much help on how to grow my business, legal & contract support, and I have gained other opportunities through my association with Tactic Connect. With such a friendly, caring customer service and with my needs at the heart of it, I highly recommend them.”
Sasha Corbin - Solo Sessions
"Having the support of Tactic Connect has allowed me to support others with Tribe. In a space where support is often lacking, to have a champion like Gen and her team not only adds validity to my enterprise and includes us in an esteemed client list."
Verity Smith - Tribe
